Always Elegant Bridal, Chico CA

The entire process at Always Elegant Bridal was great. Hope was absolutely amazing. She made the whole experience so wonderful. I will forever remember the impact she made on our special day.

A/E Bridal was the best option we made for our wedding experience. Hope was the biggest help to myself and my fellow groomsman. Thank you to Hope and all you helped us get ready for our special day!

It's been a little under a year since buying my dress at AE and I'm finally getting around to writing a review. If you've never walked into the Chico store it's so much bigger on the inside than you'd imagine. They have an amazing selection and very trendy designers available. We worked with Zoe and I'm sooo happy I had her as my stylist. She's so good at her job and is just a lovely person all around. Zoe helped me to find my perfect dress - it was a Watters design and everything about it was perfect. The perfect mix of modern and traditional, the perfect blend of sexy and modest, and it had the je ne sais quoi that we were looking for. I was debating between the Watters and another dress and Zoe helped me make my final decision. It was definitely the right one. Everyone who was at the wedding or saw photos were blown away by the dress. Also shout out to Janice who helped alter and add some delicate off the shoulder sleeves to my dress. Definitely go with Janice for any alterations if you can! Thank you AE. <3

Kate made my best friends appointment so special and went out of her way to include me in some unique ways remotely from out of state. She found a gorgeous dress that she loves for her special day and we couldn’t thank this lovely store enough!

I truly had the best experience I could have asked for! Zoe and her crew was so loving and took care of me.

Personal service, assisting the bride-to-be get into, and show a variety of weddings dresses, tiaras and a gorgeous veil. She elicited likes in sleeve, neckline, bodice and skirt styles and selected dresses accordingly

I had the most amazing experience picking out my wedding dress with Kenzie at Always Elegant. They have a beautiful selection and Kenzie has a superpower for finding THE dress. Not kidding she is a magic worker she found mine & my best friend’s dress on both of our first visits. The owner Bree is just as amazing. These ladies know how to make you feel comfortable & beautiful. Can’t recommend enough!

Such a cute bridal store! Zoë was very helpful and found me my perfect dress on the first try! Can not recommend this place highly enough!

I was supposed to have an appointment at David’s Bridal and hours before found out they had closed permanently. Last minute I called Always Elegant and they were so incredibly kind and squeezed me in the same day. I walk in and the bridal store is absolutely beautiful. Everyone is so kind. I was greeted by Hope who was my stylist for the session. Immediately she is so attentive and caring towards my budget and my vision for my dress. I tried on a total of 4 dresses and found my perfect one. With every dress she took time and considered what I loved and what I didn’t like about each dress. The very last one I tried on fit like a glove and was an absolute dream. I seriously cannot recommend this store enough to all my fellow brides. Truly an amazing experience

Hope was amazing to work with! She helped me find the perfect dress for my special day! Beautiful shop and dresses

I had the best experience wedding dress shopping here. It was my first time trying on dresses and Mallory was amazing, she made me feel so beautiful and confident every step of the way. She knew exactly what I was looking for and was so sweet. I highly recommend Always Elegant Bridal and their amazing staff!

Today was my first "bridal experience" and Zoe knocked it out of the park. They were so patient, had great ideas, and really went above and beyond to find options I liked or point out alterations that could easily be made. If I said something was a little above my price range, they just said no problem and asked me what I liked about it so they could recommend alternatives. Would 100% recommend for people that can afford to splurge a little on their big day <3

A place where they sell elegant, beautiful dresses. The staff is very attentive and very friendly, recommended 100/100