Surf Hut, Imperial Beach CA

Jesus is great. He has served my families needs for 40 years.
David - Surrogate Husbands Inc
An Imperial Beach institution

Customer service top shelf and with my half dozen phone inquiries each one with a dozen questions The people at surf hut in Imperial Beach are extremely helpful and patient. Especially since all my calls were a week before Christmas.

We love this place! Great variety of goods for sure, but even better is the cool guy that owns this place! We've visited here from out of state twice, and the owner is the nicest, most friendly guy EVER! He makes you feel like family! We've talked about him and our shopping experience for the last 2 years! Super friendly staff too! You can tell that authentically, kind customer service is important to these guys.

Our kids bought skate decks here 2 years ago and staff was super helpful and friendly. Was super fun to see the owner again and purchase some fun Tshirts to take back home. Thank you for being such cool human beings guys!

Took a surf lesson with my family through Surf Hug and our instructor Ron was absolutely incredible. Thank you for everything Ron, hope to see you again soon.

Great business with an awesome selection. Jesus is extremely helpful and a great pillar of the community.

Great guys! They've got boards, wetsuits, anything you need to get in the water. Super friendly crew, will be back in the future! Thanks for the wax, yall!

Jesus has been a staple of our Beach community for well over 30 years. He is a solid guy guided by faith. Loves what he does and always has a smile. I not only consider him a great businessman, but he is a friend. Much respect buddy. Hopefully you get to see this.

Jesus is one of the nicest people I n is and love doing business with him. He has earned all of my business ever since I found the business 15 years ago. I buy all of my surfing gear and now a lot of surf wear at the surf hut.

I bought a surf hut original sweat shirt and pants. It was way over priced at $100 to my surprise because of no tags on any items. After one wash the thin material shrunk and is covered in fuzzies. Very disappointed that something this low quality and an original brand is so over priced.

It is amazing the amount of stock they have there! Best place for beach clothing and shows and oh yeah! All things surf.

Awesome staff. Really helpful, professional, and actually down sold me on an item that they thought would be a better fit for my kid. Really honest and genuinely wanted me to get what was a right fit and not just make a sale. Highly recommend and Ill tell you this. Id rather spend my money at a local store then ordering something you hope is right online. Definitely going back with my other kids to buy them something fun to do with their friends OUTSIDE.

My first impressions of the shop are that they just put as much stuff in a store as possible. Would be nice to be able to walk up to the boards or shop around the clothes without stuff on the floor. The staff was young and uneducated trying to sell boards that are 5+ years old, with dings and delams. They state they are are brand new and worth the 600+ dollars they wanted to charge. I was interested in a few boards and was asking on pricing considering the issues on the boards but the kids there were just snappy and the owner was quiet and should probably step in at some point to help himself and his shop out. I wouldn’t recommend this shop.

Giant selection of everything surf. The owner, Jesus, is a great guy - friendly. Good prices. Personal attention. Thanks.

The best. Can't believe I haven't given Jesus a 5 star review yet. Over the years I've bought fins, wetsuits, boards, etc etc for myself and family here. One stop shop, they're great all around.

The owner of the shop does not know how to put griptape he left air bubble on my skateboard never shopping at this place and it sucks to really small for a shop

When you think of the virtues of small businesses, this place is an ivory tower. I bought my first skateboard here, I have now bought my kids, their first boards. Jesus and staff make everyone feel like a local.with respect.

Went in there this morning to pick up a surfboard leash with a key holder. The cashier (pretty sure he is the owner) was busy on the phone, totally understandable, then this young guy who worked there noticed I was just sort of waiting for the cashier, he asked if I needed help with anything, told him what I needed, showed me right away where they were and helped me pick out exactly what I needed, super cool guy/worker. This review is for you bro, wish I could thank him by name but this will have to do