The Beauty Institute - Schwarzkopf Professional, Whitehall PA

Brandon is AMAZING! He took my daughter from dark brown to platinum and added beautiful dimension for her with this natural shade of blonde just in time for her senior pics in a couple weeks. Highly recommend!

I got a facial for the first time ever and I’m so glad I gave this place a try! Very friendly great service!

Ingrid did an amazing job on my hair! Cut and color suggestions and great product. She was very personable and an overall great experience.

Great experience! Great prices! I got a hair cut and a deep conditioning treatment. Debra did an amazing job! Best hair experience I have had in a long time!

I went the esthetics school here, this is the most poorly run school starting from the top. The only thing that kept me going was my passion for skin, my teacher at night Anne, and Wilma who should run the school she is extremely organized and truly cares about students. There was never enough supplies or equipment for how many students they put in the classes. There was black mold. Not enough experience doing things especially waxing. I am lucky to have gotten a job with no help from the school that they do more training than the school. I have learned more after school than I did while in school. My first day they lost my paperwork for a second time, told me I didn't pay. I never missed a day of school or even a minute and somehow my hours were wrong. I wish I would've went to another school. Not worth the money or your time. You can't even recommend products and have clients buy it at the school. No training on Dermalogica products and they claim to be a Dermalogica school. Also, makeup artists there is no makeup education even though they promise that. Everyone run far away from this place.

I havent been there in way too long because of the turmoil our world is in. I called today to see if I could make an appointment. A very nice gentleman took my info and within minutes wilma called me.what an angel. I have to say I was skeptical the first time I went. Much to my mistake. I was in awe of everyone there. I had a young stylist named Olivia. She was great. I loved my cut, highlights and the whole experience. I cant imagine how much better she will get. Cant wait to go back. Til then.stay healthy

This was my first time going here and I was looking for a new look. They absolutely EXCEEDED my expectations! Lanisha did a great job and I look forward to going back there again. Everyone so friendly and nice and the whole place just had a good “vibe”. I can’t say enough good things about my visit. I was kept informed throughout each step of the process and my hair looks fabulous!

Olivia was my stylist and Sherene was her instructor. Olivia did a great job and Sherene made sure everything was perfect at each step. See pictures of the amazing job they did! I had a cut, shampoo and bayalage done.

A thing or two about the institute. If you go there but only 3 hours to spare, you're never going to get done or be satisfied. Make sure you at least have 6 hours to spare. They will take their time and fix your needs. Remember they are students as well. But the services are low priced but exemplary quality work, but it is time consuming.

I went here a couple weeks ago to get balayage highlights and I was so happy with the results! You can't beat the price, especially if you purchase the groupon which saves you even more money. Sofia did a great job on my hair and I've gotten so many compliments since getting it done! If you are planning on getting a lot done then be prepared to be there for awhile since they are students so it can take longer than a usual salon visit. Overall I highly recommend this salon and I will be back again!

Love this place! Very friendly and upbeat atmosphere. Olivia did such a great job with my hair!

I love it here the hairdresser Ladyee is unique know how to color and style my hair, always smooth, silky shine, takes time to listen and I am always happy my hair comes out beautiful. It's a school but they are very experienced here.

The students are so talented! I called and made an appointment for a trim & blow out and I ended up LOVING it. It came out better than places I've paid way more at. Highly recommend it

I used a Groupon here and got a cut, color and blowout for only $30, but unfortunately, you get what you pay for. The haircut was super uneven, it looked like two different haircuts on my head and the “copper tone” highlights came out bright orange and and they disappeared after two weeks

Really wanted my hair done before returning back to school. Made an appointment with them but it happened to be a day that they closed the school. Got no call from them they were cancelling all appointments. I called them 10 times before my appointments and each time they picked up and then hung up on me. Happened to reschedule my appointment for full highlights with them the next day. I drove all the way there for my appointment for them to tell me they didn’t have the product for highlights. Why schedule me if you can’t do your services. This was a huge waste of time and money.

Don't ever go here! They will ruin your hair! There students have no idea what there doing I left crying they ruined my beautiful hair. The teachers have no idea what thete doing either i went in to become blond now my hairs gray. Save yourself and never go here!

Instructor Sheren was very helpful and student Gwen did a great job on my hair. Really liked everyone there as they were all friendly & professional. I also liked 'the guy with the tattoos' who helped Gwen with my hair. I just happened to pass the institute while driving through Bethlehem & Allentown. I will definitely be back and looking forward to getting more highlights real soon. Review by Laurie D'Andria

Unprofessional! Made appointment yesterday for haircut and blow out and they double booked me and made it seem like my problem. Offered no solution but a shrug and a half hearted sorry. Will never call them again!

I went to get a balyage that faded into light brown then a dark blonde with dark at the root. I left with what looks like complete bleached hair and nothing like the picture I showed them. The picture shows color at the bottom and I have the color almost touching my root. Not happy.

I had highlights and my hair cut today and had Nicole as my stylist- she was amazing! I hadn't had my hair cut in a year, and was nervous to say the least.she made me feel so comfortable and it was probably the best hair appointment I've ever had! I definitely will be back to see her as long as she's there, and she'll be amazing in her future! Thank you so much again!