Branding Iron Cowboy-Outfitter, Lubbock TX

Good selection of belts and boots but the hats are where it's at! Gentleman working there was helpful in showing different styles to this first time cowboy hat buyer. Wore it to the grocery same day and got my first compliment from a fellow afficianado. Overall a great shop and will definitely return next time I'm in the area.

So this place although you don't see it is much more a hat shop. Yes he's got clothes, boots, belts, buckles, wallets, and all that stuff. But it's a more limited quantity. I'd say his real business is probably hats. He can actually make you any hat you want in his shop, in any cowboy style and shape, big brim or smaller brim, whatever crown you want, and any whatever X you want from blanks. He can even reshape your existing hat and clean it up if it's gotten a little worse for wear. His hats are nice and if what he has isn't enough he will get you what you want. Not many local type shops do that sorta custom stuff anymore. He's pleasant to do business with as well. Not all shop owners are that attentive and nice about making you a happy customer these days and he is willing to order whatever you want that he can get.

I had been looking for a pair of reasonably priced cowboy boots for my neice. Found what we were looking for quickly. The owner assisted us, he was very knowledgeable and helpful. Highly recommend The Branding Iron.

Incredible customer service at an authentic shop. Shop owner had no problem figuring out my size and teaching me what I needed to know. I’m saving up to get a custom felt hat made and can’t wait for the day I get to walk out the door wearing it

Edward runs a great store and makes the best custom hats in Lubbock. Nice prices and super customer service!
Go check them out!

Favorite place in Lubbock.
But what kinda "Cowboy Outfitter" doesn't open till 10?

Terrible service how do they stay open? Not one customer in years, what do they really do in that store?

Went in to buy a hat. It was very reasonable in price, and was made to the design I wanted. Plus service was very friendly. Definitely going back for another hat or boots.